It’s now official, and irrefutable: Lego is no longer just for children. This has always been the case, of course, but in recent years the company itself has started to embrace this fact. First there was ‘Creator Expert’, a line of larger, more complicated and expensive sets. Then came adult-driven packaging, signaled by sleek black boxes and a marketing campaign that gleefully declares ‘Adults Welcome’. Like a lot of the best kids’ toys, Lego is for kids first – but is perfectly good for adults, too.
The Lego Group’s latest foray into the world of sets aimed at those hurtling towards their middle age at alarming speed is set 10306, the Atari 2600. This is exactly what you think it is – an almost but not quite real-life scale model of one of the most significant consoles in gaming history, dating all the way back to 1982.
Truth be told, the 2600 is quite a bit before my time (my first console was a Mega Drive), but I’m nevertheless definitely squarely in this set’s target audience: a video game nerd who also loves and collects complex-scale Lego, with an appreciation for the artistry of the older video game consoles. I mean, the machine has a wood grain finish, for goodness sake. You just don’t get that any more.
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