Diablo 4 is pretty much an MMO. You run into other players randomly as you roam its open world, some quests are basically 'kill ten of that thing', there are dedicated PvP zones etc. But perhaps its most MMO-like quality is that it really wants you to show off your cool gear to other players.
This has always sort of been a thing in Diablo. This time, however, there's a lot of money to be made from real-money store transactions.
While there's clearly a much greater emphasis on cosmetics in Diablo 4, what with all the different areas you can customise your character that didn't previously exist, it's worth noting that you can get some cosmetic drops just by playing the game.
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