With the GeForce RTX 4060 Ti 8GB, Nvidia has a clear audience and a clear goal in mind. We all like to make a big song and dance about the hardest-hitting, heaviest-lifting state-of-the-art graphics cards – but the truth is, the majority of people don’t buy them.
Glance over at the Steam Hardware survey and you’ll see that story: right now, the most popular GPU on Steam is still the Nvidia GeForce GTX 1650, followed by the 1060. Of all of the cards from the previous two generations, the chart-toppers are the RTX 3060 and 2060. A pattern is emerging, y’see? Those entry-level cards matter.
Nvidia’s own data backs this up. The company collects data on how people use their cards and software, and it reckons that 77% of players on PC are still running at 1080p or less. While on console 4K is becoming more ubiquitous, since when you buy a new living room TV you tend to buy high-spec, it can be hard to justify an expensive 4K & Gsync compatible display for your PC gaming goblin den. The numbers back it all up.
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