Activision Blizzard offers up streaming rights as CMA rejects initial acquisition proposal

Activision Blizzard King has submitted a new proposal to the UK's Competitions and Market Authority (CMA) following the instituition's final rejection of the intital acquisition. In this newfound proposal, cloud streaming rights for "all current and future" Activision Blizzard games would be transfered to Ubisoft for the next 15 years.

Without this follow-up proposal, the CMA's rejection would leave the deal dead in the water worldwide. Now that an alternative has been provided, the CMA must reconsider this newfound arrangement would put its worries regarding cloud gaming and its impact on UK consumers at ease. Activision Blizzard and Microsoft has until October to get the CMA's approval, otherwise the acquisition will be toast.

The CMA put out the following press release early this morning: "Under the restructured deal, Microsoft will not acquire cloud rights for existing Activision PC and console games, or for new games released by Activision during the next 15 years (this excludes the European Economic Area). Instead, these rights will be divested to Ubisoft Entertainment SA (Ubisoft) prior to Microsoft’s acquisition of Activision."

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