HoYoverse has never shied away from a weird real-world publicity stunt to promote its games — who could forget that time it floated a giant inflatable Paimon down the Thames? By comparison, the Time To Feast! Astral Express Pit Stop event — allowing Honkai: Star Rail fans to enjoy tie-in meals and merch at participating restaurants — feels downright normal. For those of us in the UK, the event will be taking place for three weeks starting from this Saturday (October 14th) at Miss Millie's Awesome Chicken.
Truly, the weirdness on this occasion stems from the fact that Miss Millie's isn't exactly a household name in the UK. The fried chicken restaurant has about a dozen branches nationwide, mostly in Bristol, with another handful in towns on the south coast. There are a few London locations too, although oddly, they aren't listed among the participating venues on the event website. Overall then, this promotional collaboration might not have the reach that HoYoverse was presumably hoping for. Indeed, a commenter on the HSR subreddit jokes that they might be better off hopping on a ferry to France, where pizza giant Domino's are hosting the event, because they'd have a better idea of where they were going.
So for most of us UK-based fans of Star Rail, attending in-person perhaps isn't a realistic option. But at least we do get to enjoy the official event art, which shows main companion characters March 7th and Dan Heng hanging out at a fast food joint in very cute casual outfits. Dan Heng as ever looks like he's been dragged along somewhere to keep March happy and it's a delight to see their odd-couple dynamic celebrated in some goofy official artwork, so if that's all I personally get out of this promotion then I am already content.
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